PromassurInsurance Brokers
Overview
Brand Identity
Brand Strategy
Visual Identity
Content Strategy
Comms Implementation
Bringing a legacy insurance broker to the new age of communications
Refreshing the brand of a legacy insurance broker like Promassur, with more than 30 years of history, involves the implementation of a balanced design overhaul, keeping the core identity of the brand while incorporating sleek new typography, modern vibrant color schemes, and a relifted logo to align with current design trends.
By infusing a sense of sophistication and user-centricity into the visual elements of the brand, Promassur can now attract a younger, broader audience while still maintaining trust and recognition among existing clientele..
/ Inspiring with design
We implemented a comprehensive design overhaul to bring the brand into the modern communications era. The same philosophy will later be applied to comms plans and actions.
