Brand Identity
Graphic design
Copywriting

Photography

Social Media
Naming

The Challenge

Liquid Bridge is an art and culture co-op that aims at bridging the gap between old and new generations of artists to unleash new creative energies around a common project. The branding and visual expression had to show that timeless link, while emphasizing the impact of the organization on the art and culture scene.

The Approach

A monochrome, high-contrast approach to colors conveys the powerful social impact of the co-op, while fluidity, implied in the shapes of graphic elements such as the logo, as well as in language elements such as the naming, symbolizes the unbroken link between generations.